Aligning website and social media messaging for stronger growth
A growing digital brand struggled with inconsistent messaging between their website and social media channels. Belfast aligned both to create a unified and recognizable brand presence.
Customer
Brightlane Digital
Writen by
Belfast Team
Service rendered
Content & Brand Strategy
Belfast reviewed the brand’s website and social media content to identify gaps and inconsistencies. We refined messaging, updated website copy, and aligned social media content with the same tone and value proposition.
Belfast began by reviewing the brand’s messaging, audience, and user flow. We then redesigned the website using Framer, focusing on clarity, speed, and responsive layouts. Key sections were simplified, calls to action were made more prominent, and content was rewritten to clearly communicate benefits rather than features.
The result was a clearer brand voice and stronger recognition across platforms.
“Everything finally feels aligned. Our website and social media now tell the same story, and it’s made a real difference.”
Olivia Turner
Brand Manager, Brightlane Digital
