Improving website performance for a service-based business
A service-based company experienced high bounce rates and low engagement on their website. Belfast improved structure, content clarity, and performance to create a better user experience.
Customer
Clearpath Consulting
Writen by
Belfast Team
Service rendered
Content & Brand Strategy
We audited the existing website and identified issues with layout, messaging, and page flow. Belfast simplified content, improved hierarchy, and optimized the site for speed and responsiveness.
Belfast began by reviewing the brand’s messaging, audience, and user flow. We then redesigned the website using Framer, focusing on clarity, speed, and responsive layouts. Key sections were simplified, calls to action were made more prominent, and content was rewritten to clearly communicate benefits rather than features.
After launch, visitors spent more time on the site and engaged more consistently with key pages.
“Our website finally reflects the quality of our services. It’s clearer, faster, and easier for clients to understand what we offer.”
Emma Richardson
Managing Partner, Clearpath Consulting
