Building a consistent social media presence for a lifestyle brand
A lifestyle brand struggled with inconsistent posting and low engagement across social media platforms. Belfast helped create a clear social media strategy and content system to improve visibility and audience connection.
Customer
Northwave Collective
Writen by
Belfast Team
Service rendered
Social Media Marketing
The brand had a strong visual identity but lacked consistency in messaging and posting frequency. Belfast developed a structured social media strategy, defined content pillars, and created a repeatable content system aligned with the brand’s voice.
Belfast began by reviewing the brand’s messaging, audience, and user flow. We then redesigned the website using Framer, focusing on clarity, speed, and responsive layouts. Key sections were simplified, calls to action were made more prominent, and content was rewritten to clearly communicate benefits rather than features.
We introduced clearer captions, consistent visuals, and a posting rhythm that matched the audience’s behavior. Over time, engagement improved and the brand developed a more recognizable presence across platforms.
“Belfast brought structure to our social media. Everything feels more intentional now, and our audience engagement has improved steadily.”
Sarah Collins
Founder, Northwave Collective
